Horizon
2023
6 weeks
Brand Identity
James Chen · Founder, Clarity Ventures
Brand Identity, Web Development, Research, Analysis
$4.2M
Series A raised post-rebrand
180+
Assets delivered
<1.2s
Site load time
The brief
Horizon came to us four months before their Series A close. The product was strong — a carbon accounting platform with real enterprise traction — but the brand looked like a student project and the website hadn't been touched since the seed round. The mandate was direct: make the brand credible enough to sit in a boardroom with institutional investors. Six weeks. One shot.
Deliverables
We delivered a full identity system — logo suite, colour system, typography, motion identity — and a site that loaded in under 1.2 seconds with a 94 Lighthouse score. The full handoff included 180+ production-ready assets across eight application contexts. Horizon raised a $4.2M Series A. The lead investor mentioned the brand in the term sheet meeting. We're not claiming credit for the raise — we're noting the data point.
Deliverables
Tools & stack